🎤 About Rhina
Rhina is a social media manager and content writer with 4 years of experience. She has worked in skincare, wellness, insurance, finance, software, B2B, healthcare, and lifestyle. She uses research and a clear brand voice to create content that engages people and supports business goals.
💼 Professional Skills Summary
- ~4 years in social media management and content writing
- Has experience in content strategy, copywriting, calendar planning, and analysis
- Skilled at adapting brand voice through research and structured prompts
- Industry experience: beauty and skincare, healthcare, insurance and finance, software and B2B SaaS, fractional RV ownership, and lighting solutions
- Platform experience: Meta and LinkedIn as primaries, with posting on YouTube and X
- Collaborates with video editors and cross-functional teams
- Uses AI tools responsibly with human QA
🚀 Professional Experience
| ✅ Most Recent Work | Freelance Social Media Manager and Content Writer | 2019 – Present
- Content creation, caption writing, scheduling, and approvals
- Managed clients across skincare, insurance and finance, software hosting, healthcare, B2B lighting (LinkedIn and Alignable), and a children’s book author |
| --- | --- |
| ✅ Previous Clients | Emani (Vegan Makeup and Skincare) — Brand awareness and community engagement through educational and lifestyle content.
Active Physical Therapy and Wellness Center — Client retention and local awareness with patient stories, wellness tips, and service highlights.
JepNest (B2B SaaS) — Lead generation via product features and testimonials.
Prodigee Insurance — Educational marketing and trust-building on financial literacy and coverage benefits.
RV Fractional — Lead generation and explainer content on fractional RV ownership, benefits, lifestyle, and FAQs.
Lighting Solutions (B2B) — LinkedIn and Alignable content focused on visibility and credibility. |
| ✅ Notable Achievements | For Emani, launched a retargeting campaign with 35 ongoing ads using UGC, discounts, and new product intros, resulting in a 300% increase in combined Meta and website sales and a 40.5% reach lift vs the previous 62 days. |
📂 Portfolio