🏆 About Raymond

Raymond is a performance-driven Meta Ads Specialist with 5+ years of hands-on experience managing Facebook and Instagram campaigns end-to-end. He has worked across multiple markets including the US, UK, Australia, and the Philippines, primarily on lead generation and conversion-focused campaigns, with additional exposure to Google Ads.

He is highly process-oriented and data-driven. Raymond does not stop at generating clicks or leads. He pays close attention to tracking accuracy, lead quality, post-click behavior, and how ads connect to the sales or booking process, ensuring campaigns drive real business outcomes.

📈 Experience Highlights

• 6+ years running Facebook and Instagram ads across 50+ brands
• Managed budgets ranging from $500 to $20,000/month
• Reported $500,000+ total spend on Meta platform over time
• Built accounts from scratch through structured testing and scaling
• Managed Meta Ads for a local education business, running campaigns for an AI Summit and paid educational programs, using funnels, lead generation, automation, and conversion-focused campaign structures to drive bookings and sales.

💼 Professional Experience

• Facebook Ads Specialist – Conversion Ally
• Paid Ads Specialist – Genius Games LLC
• Facebook Ads Specialist – All Around Surfaces

💡 Key Strengths & Work Style

• End-to-end campaign ownership

  Research, targeting, setup, copy, creative direction, optimization, and scaling

• Strong testing mindset

  Heavy creative and audience testing. Quickly cuts losses and scales winners

• Conversion-focused troubleshooting

  Treats high CTR / low conversion issues as post-click problems first

  Checks tracking, landing page speed, friction points, and message alignment