A results-driven digital marketing professional with 9+ years of experience specializing in influencer marketing, social media management, and campaign execution. Proven expertise in building brand loyalty, fostering community management, and leading teams to deliver impactful data-driven marketing strategies. Demonstrates a strong track record of driving grwoth and engagement through innovative influencer collaborations and content strategies.

💼 Professional Skills Summary

• Influencer Marketing Strategy
• Campaign Planning and Optimization
• Social Media Management and Content Development
• Community Engagement and Brand Loyalty
• Team Leadership and Cross-functional Collaboration

🚀 Professional Experience

| ✅ Most Recent Relevant Roles | - Social Media Marketing Specialist at Airvu Media, USA

• Head Social Manager at Mothership Incorporated/Metta Tech Advertising, PH | | --- | --- | | ✅ Current Position | Hubspot Marketing Specialist at The Patch System, USA (October 2024 - Present) | | ✅ Other Previous Roles | - Senior Marketing and Events Manager at XM, PH
• Social Media Head at BizWizards, UAE
• Social Media Marketer at Snack Rack, Oman | | ✅ Key Achievements | - Spearheaded strategic marketing initiatives for global brands, boosting engagement and revenue
• Directed large-scale events and partnered on high-profile collaborations
• Executed innovative multi-platform campaigns successfully
• Optimized CRM processes to enhance operational efficiency across multiple organizations |

🎯 Influencer and KOL Campaigns

• Outreach Scale: Reached out to 500-1,000 influencers over the past 4 years, engaging 1-10 KOLs per campaign based on client goals and industry trends.
• Campaign Highlights:
  • Luxury Watches (Switzerland): Led global influencer collaborations via Instagram, TikTok, LinkedIn, and ManyChat, targeting watch connoisseurs and lifestyle influencers to elevate brand presence.
  • Finance (XM): Managed high-profile collaborations with Manny Pacquiao (10M+ views), Chinkee Tan, and Jonathan Lou Garcia. Crafted content strategies for macro-influencers like Nicole Gonzales, boosting XM’s credibility in financial services.
  • Food & Beverage (Coffee Bean and Tea Leaf): Partnered with micro-influencers, creating creative briefs for campaigns and events to enhance brand relatability.
• Results Focus: Measured success through KPIs like CTR, website traffic, social media reach, engagement, and conversions.