A highly driven PR and influencer marketing specialist with over five years of experience, Lisa excels in crafting and executing strategic communications, managing high-profile campaigns, and building lasting relationships with influencers and stakeholders. Her expertise spans diverse industries, with a proven track record of delivering impactful results for globally recognized brands.
💼 Professional Skills Summary
- Strategic PR Planning & Execution
- Influencer Marketing & Partnership Management
- Campaign Development & Implementation
- Client & Stakeholder Relationship Management
- Performance Tracking & Analysical Reporting
🚀 Professional Experience
| ✅ Current Role | PR Senior Account Manager at VERO (June 2024 - Present)
- Spearheads strategic PR planning and execution for key clients
- Oversees campaign creation, ensuring alignment with brand objectives
- Cultivates strong media relationships to secure high-value coverage |
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| ✅ Previous Roles | -Influencer Marketing Assistant at KIND PATCHES (April 2024 - Aug 2024)
-Account Manager at FleishmanHillard Manila (August 2023 - March 2024)
-Senior Account Executivea t FleishmanHillard Manila (April 2022 - July 2023)
-Account Executive at FleishmanHillard Manila (October 2021 - March 2022)
-Assistant Account Executive at FleishmanHillard Manila (June 2021 - October 2021)
-Media Monitoring Assistant at Ogilvy Philippines (May 2019 - June 2021) |
| ✅ Key Achievements | - Led integrated PR programs for major brands including Avon, L'Oreal Paris, and Philips
- Developed and executed comprehensive influencer marketing strategies across multiple industries
- Enhanced brand visibility and community engagement through strategic campaign management |
✨ Career Highlights
- Spearheaded the successful launch of L'Oreal Paris's "Worth It Community," driving TikTok engagement and substantial community growth
- Managed diverse portfolio of international brands including Microsoft, UNICEF, and Royal Canin
- Successfully transitioned from media monitoring to senior account management within 5 years
🚀 Key Competencies
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- Strategic Planning: Campaign development, PR strategy, influencer selection
- Digital Tools: Meltwater, Tracker, Analytics platforms
- Content Management: Brief development, content oversight, quality control
- Relationship Management: Client relations, influencer partnerships, media relations
- Analytics: Performance tracking, reporting, optimization strategies
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🎯 Influencer Marketing and KOL Campaigns
- Campaign Success Stories:
- L'Oreal Paris: Launched and managed the "Worth It Community" campaign locally, resulting in significant TikTok visibility growth and sustained community engagement.
- Avon: Executed multi-phase influencer campaigns that showcased diverse product categories while maintaining messaging centered on women's empowerment.
- Approach to Campaign Management
- Strategic influencer selection based on brand alignment and audience impact
- Development of comprehensive content briefs to guide authentic storytelling
- Continuous performance monitoring to optimize campaigns
- Fostering long-term partnerships with influencers and KOLs to build brand loyalty