🏆 About Frances

Frances is a Meta Ads Specialist / Media Buyer with over 5 years of hands-on experience running Facebook and Instagram ads from start to finish. She has worked with both agency and freelance clients across Australia, North and South America, Africa, the Philippines, and Europe.

She is data-focused and communicates clearly with clients. Frances works best in roles where results are tracked closely, performance is explained in simple terms, and strategies can change when needed.

📈 Experience Highlights

• 5+ years of Meta Ads experience across many industries: Food and beverage, hospitality, care, laundry services, automotive, education and training, dental/health, and family-focused brands
• Ran enrolment-focused campaigns for education brands, targeting students and parents as decision-makers
• Managed large budgets, including AUD 100k+ per month for an Australian car dealership
• Delivered high lead volume (up to 6,000 leads per month) while keeping CPL within targets
• Experience across the full funnel: awareness, traffic, lead generation, and conversions
• Handles tracking setup and checks it regularly (Pixel and events)
• Experience with Google Ads and exposure to programmatic. Comfortable moving budget when Meta underperforms

💼 Professional Experience

• Digital Paid Ads Manager – Ignite Purpose Media
• Digital & Marketing Officer – Auskills Connect
• Digital Marketer – Suds Premier Franchising Corp
• Social Media Manager / Content Creator – Hyprostaff
• Admin Assistant & Social Media Manager – TraderDoPh