🏆 About France

France is a Paid Ads Specialist / Media Buyer with over 5 years of hands-on experience managing multi-channel paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

She has worked with both agency and freelance clients across Australia, North and South America, Africa, the Philippines, and Europe.

France is data-focused and communicates clearly with clients. She works best in roles where results are tracked closely, performance is explained in simple terms, and strategies can change when needed.

📈 Experience Highlights

• 5+ years of paid ads experience across Meta Ads, Google Ads, and LinkedIn Ads
• Multi-channel paid media experience across industries such as food and beverage, hospitality, care, laundry services, automotive, education and training, dental/health, marketing agency, and family-focused brands
• Managed large budgets, including AUD 100k+ per month for an Australian car dealership
• Delivered high lead volume (up to 6,000 leads per month) while keeping CPL within targets
• Experience across the full funnel: awareness, traffic, lead generation, and conversions
• Handles campaign setup, audience targeting, copy, creative direction, optimisation, budget pacing, and reporting
• Handles tracking setup and checks it regularly (Pixel and events)
• Experience working with Google Ads and LinkedIn Ads alongside Meta campaigns
• Comfortable moving budget across channels when one platform underperforms

💼 Professional Experience

• Paid Ads Specialist - IreneChan.co
• Digital Paid Ads Manager – Ignite Purpose Media