Profile photo of Bianca Baysa

🎤 About Bianca

Bianca is a marketing professional with about 5 years of experience in digital marketing, branding, content strategy, and performance marketing. She’s great at turning ideas into engaging campaigns that help brands grow and connect with their audience.

💼 Professional Skills Summary

• ~5 years in digital marketing with a strong focus on social media
• Skilled in content strategy, copywriting, creative direction, brand identity management, performance marketing, A/B testing, and data analysis for decision-making.
• Can plan and run campaigns across paid and organic channels
• Worked with regional and global teams
• Industry experience: mother and baby products, e-commerce, and tech
• Experience in the business sector: Created content for a diaper company’s new sub-brand, HaNEPbuhay PH, targeting resellers and small business owners
• No direct finance experience but confident and proactive in researching and adapting to new industries
• Uses AI tools carefully, making sure the brand voice stays authentic
• Comfortable working freelance or with remote teams

🚀 Professional Experience

| ✅ Most Recent Role | Content Marketing Specialist (Online Marketing) — Senior Associate at Lazada Philippines | Aug 2023 – Dec 2023

• Created content strategies for Google, TikTok, Facebook, and RTA
• Led performance reviews and A/B tests to improve ads and ROI
• Acted as Regional Lead for Content Marketing in the Philippines, working with Alibaba teams in China | | --- | --- | | ✅ Previous Roles | Brand Marketing Officer at Kimstore Enterprise Co. | Jan 2023 – Aug 2023
• Managed audio product brands from strategy to execution. - Drove brand awareness, engagement, and sales across digital and offline channels
• Directed creatives and analyzed performance for multiple brands

Internationalisation Templates Copywriter (Contractual) at Canva Philippines | Oct 2022 – Sept 2023

• Created region-specific templates and copy to boost engagement

Digital Marketing and Events Marketing Lead at Primero World Alliance Corp. | Jan 2019 – Jan 2023

• Managed monthly social content and influencer partnerships for five brands
• Surpassed KPIs with a 253% boost in followers and engagement in one month
• Oversaw brand participation in major events, from booth design to activities | | ✅ Notable Achievements | - Launched a diaper brand online and grew its digital presence from scratch
• Refreshed brand identity through influencer and e-commerce partnerships
• Produced livestream events, giveaways, and community engagement campaigns |