Profile photo of Bianca Baysa
π€ About Bianca
Bianca is a marketing professional with about 5 years of experience in digital marketing, branding, content strategy, and performance marketing. Sheβs great at turning ideas into engaging campaigns that help brands grow and connect with their audience.
πΌ Professional Skills Summary
- ~5 years in digital marketing with a strong focus on social media
- Skilled in content strategy, copywriting, creative direction, brand identity management, performance marketing, A/B testing, and data analysis for decision-making.
- Can plan and run campaigns across paid and organic channels
- Worked with regional and global teams
- Industry experience: mother and baby products, e-commerce, and tech
- Experience in the business sector: Created content for a diaper companyβs new sub-brand, HaNEPbuhay PH, targeting resellers and small business owners
- No direct finance experience but confident and proactive in researching and adapting to new industries
- Uses AI tools carefully, making sure the brand voice stays authentic
- Comfortable working freelance or with remote teams
π Professional Experience
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Most Recent Role | Content Marketing Specialist (Online Marketing) β Senior Associate at Lazada Philippines | Aug 2023 β Dec 2023
- Created content strategies for Google, TikTok, Facebook, and RTA
- Led performance reviews and A/B tests to improve ads and ROI
- Acted as Regional Lead for Content Marketing in the Philippines, working with Alibaba teams in China |
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Previous Roles | Brand Marketing Officer at Kimstore Enterprise Co. | Jan 2023 β Aug 2023
- Managed audio product brands from strategy to execution. - Drove brand awareness, engagement, and sales across digital and offline channels
- Directed creatives and analyzed performance for multiple brands
Internationalisation Templates Copywriter (Contractual) at Canva Philippines | Oct 2022 β Sept 2023
- Created region-specific templates and copy to boost engagement
Digital Marketing and Events Marketing Lead at Primero World Alliance Corp. | Jan 2019 β Jan 2023
- Managed monthly social content and influencer partnerships for five brands
- Surpassed KPIs with a 253% boost in followers and engagement in one month
- Oversaw brand participation in major events, from booth design to activities |
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Notable Achievements | - Launched a diaper brand online and grew its digital presence from scratch
- Refreshed brand identity through influencer and e-commerce partnerships
- Produced livestream events, giveaways, and community engagement campaigns |