A highly skilled Influencer Marketing Specialist with over four years of experience creating impactful campaigns, building strategic influencer relationships, and driving digital marketing success. Angelica has a proven ability to design and execute end-to-end influencer strategies that deliver measurable results. Her expertise spans multiple industries, making her a versatile asset in the ever-evolving world of influencer marketing.

💼 Professional Skills Summary

• Influencer Campaign Management & Strategy
• Content Strategy & Creative Direction
• Data-Driven Performance Tracking
• Social Media Marketing & Community Management
• E-commerce & Digital Marketing Integration

🚀 Professional Experience

| ✅ Current Role | Influencer Marketing Assistantat UniversalYums, US (October 2024 - Current)

• Sources and qualifies US-based influencers, ensuring alignment with the company’s brand standards.
• Manages campaign tracking and performance reporting, optimizing for efficiency and impact | | --- | --- | | ✅ Previous Roles | -Influencer Marketing Specialistat GrowthAssistant - Ro (Sept 2023 to June 2024) -Growth & Influencer/Affiliate Marketing Specialistat Purity Cosmetics, US (Sept 2021 to Dec 2022) -Research Analystat Cafe24 Philippines (April 2021 to April 2022) -KOL/Influencer Specialistat Montrichard Philippines (Oct 2020 to April 2021) -Influencer Marketing Specialistat Loctek Ergonomic Philippines (Sept 2020 to Dec 2020) | | ✅ Key Achievements | - Successfully launched high-impact campaigns that drove audience engagement and brand loyalty across multiple across multiple industries, including beauty and e-commerce
• Built and maintained partnerships with influencers across platforms such as Instagram, TikTok, and YouTube
• Developed comprehensive tracking systems for campaign performance and ROI measurement
• Provided valuable consumer and market insights through data analysis and research |

🎯 Influencer & KOL Campaign Management Expertise

• Campaigns at 100% Pure: Managed influencer campaigns for a new skincare product launch, recruiting over 10 influencers and achieving increased product awareness through audience engagement and positive sentiment.
  • Featured product: Watermelon skincare line
  • Responsibilities: End-to-end recruitment, including finding influencers, negotiating fees, and managing deliverables.
  • Tools used: Aspire and Shopify for influencer management and PR product delivery.
• Strategy Development:
  • End-to-end campaign planning and execution
  • Goal setting and KPI tracking
  • Creative content direction and alignment with brand messaging
• Collaborative Content Creation:
  • Partnered with social media marketing and sales teams to brainstorm content ideas.
  • Coordinated creative briefs and aligned campaign goals with brand values.